Our Story
Markit Strategies was born from a passion for making B2B marketing work in highly technical industries—and we’ve been doing it successfully since 2005. Founded by Peggy Fenwick, a marketing industry veteran with over 30 years of experience and deep roots in software technology, our agency has grown into a woman-owned, Detroit-based powerhouse serving clients across the U.S. and Canada.
The Backstory
In 2005, when digital marketing was just beginning to reshape how businesses connect, Peggy saw an urgent need for specialized marketing and PR services that could keep up with the complex demands of manufacturing, supply chain and industrial software companies. In the early 2000s, these B2B sectors were underserved by traditional agencies that didn’t fully grasp technical products or industrial audiences.
Although this issue remains a challenge for B2B tech companies seeking marketing support to this day, that isn’t the case at Markit Strategies. Peggy brought together a team of top marketing and PR professionals each with deep B2B and technical expertise to deliver integrated strategies that drive real results. The need for industry-savvy marketing has only grown in today’s hyper-digital environment, and Markit Strategies remains at the forefront of connecting technical innovation and creative, effective marketing solutions.
Our Mission
Our goal is to empower B2B technology and industrial brands through strategic marketing that connects deeply with technical buyers. By combining industry insights, innovative thinking and data-driven tactics, we deliver campaigns that accelerate pipelines, build brand credibility and fuel sustainable growth.
Our Vision
We envision a future in which industrial software and tech companies effortlessly connect with the audiences who need their solutions most. By removing the complexity from marketing and providing every expert under one roof, we give B2B innovators the flexibility and adaptability they need to succeed in a rapidly evolving digital world.
Ultimately, we believe that when complex technology is communicated in clear, compelling ways, it fuels innovation and empowers our clients to shape a more efficient, connected tomorrow.
