Digital Marketing Strategy

Ready to turn digital strategy into real pipeline? Get in touch to start building a smarter, stronger marketing engine – from search to social to sales.
Your next customer is online — researching, comparing, and forming opinions long before a sales conversation begins. For companies selling complex, high-value business software in sectors like manufacturing, supply chain, industrial technology, a strong digital presence isn’t optional — it’s foundational.
That’s why every marketing program at Markit Strategies begins with a deep focus on your web presence, digital footprint, and the platforms where your buyers live. From website strategy and content architecture to channel alignment and search visibility, we craft integrated digital strategies that drive qualified leads, support the buyer journey, and elevate your position in the market.
Our team specializes in uncovering and activating the stories that matter most — case studies, trends, data insights, and industry expertise — to fuel your thought leadership, establish issue ownership, and deliver a clear point of view that resonates with technical decision-makers.
Integrated Campaigns
Digital strategy only works when every channel works together. That’s why we build cross-platform campaigns that connect your website, email, content, SEO, social, and paid media — driving consistent engagement across the B2B buyer journey.
LinkedIn is a cornerstone of B2B digital marketing — ideal for building brand credibility, growing your audience, and capturing qualified leads. We help industrial and tech companies increase visibility with content that resonates, ad campaigns that convert, and analytics that prove ROI.
YouTube
Video is one of the most powerful tools for complex industries. From product explainers to executive thought leadership, we help you craft video content that demystifies your technology and elevates your brand across industrial and technical audiences.

Ready to turn digital strategy into real pipeline? Get in touch to start building a smarter, stronger marketing engine – from search to social to sales.